Mindful Chef, a unique B Corp Certified meal kit retailer based in London, stands out by providing customers with pre-portioned, fresh, healthy ingredients and recipes. The company's distinctive ethos, which is that good food should properly fuel people, guides its mission. Mindful Chef's approach, characterised by mindfulness in everything it does, from its recipes to suppliers, prioritises personal relationships and is unafraid of its mindset and communication. This unique approach is what sets Mindful Chef apart in the industry.
Throughout our years collaborating with Mindful Chef, we have worked closely with the owners and marketing team to develop procedures for ensuring brand consistency in all marketing materials. This includes promotional recyclable tote bags, large format and weekly recipe booklets, and direct mailing campaigns.
We have developed and delivered a range of marketing materials with a consistent appearance and high quality. Our processes have resulted in a minimum of 20% reduction in waste and improved colour consistency across all marketing collateral. For example, when producing litho-printed work, we use chemical-free plates, VOC-free vegetable-based inks, and solar energy to minimise the environmental impact. The inks dry faster, speeding up the finishing process for quicker turnarounds. This allows the client more time to finalise order numbers, reducing additional waste.
Mindful Chef aims to become the UK’s most sustainable recipe box company. These values align with Jump's ethos, and we are proud to have contributed to their journey and success. The positive impact on sustainability is not just a goal, but a reality we actively support.
"Since the beginning of Mindful Chef, working with Jump has greatly assisted us in growing our business. Over the years, Tony and his team have always been accommodating to our requirements in producing a diverse range of marketing print collateral. They have consistently met our deadlines and exceeded our expectations both on service and price.”