The Business of Fashion serves members in over 125 countries, offering independent, agenda-setting journalism, practical business advice, online learning, career-building tools, and immersive events. BoF aims to drive positive change in the fashion industry and beyond, providing business intelligence and industry leading coverage in beauty and wellness. The team comprises over 100 professionals based in London, New York, Paris, and Milan, including correspondents, editors, analysts, engineers, designers, and marketers.
Our task was to create a high-quality publication that would be published twice a year, and feature specialised finishing. The project required us to produce two magazines, one being a special edition attached to the other. Both magazines had to be printed on uncoated material while maintaining a high-quality print finish. Additionally, we needed to manage the logistics for global distribution.
Our team researched extensively to find the perfect uncoated paper for the print tests and various finishes that would meet the requirements. We carried out numerous print tests, adjusting the print curves and ink settings to achieve the desired print finish. We also experimented with various finishing techniques to ensure that the smaller insert magazine could seamlessly integrate into the leading magazine.
The first edition started with 36 pages but grew to 92, measuring 340mm x 230mm. As our publications gained popularity, we ended up with two magazines. The supplement magazine was slightly smaller at 330mm x 220mm with 36 pages. We used full-colour printing on Soporset 100gsm uncoated paper, known for its smooth finish and excellent colour reproduction. For special editions, we used fluorescent inks and gold foil embossing and then switched from stitching to a PUR-bound finish for binding.
The last step was to manage and execute the worldwide distribution of the magazines to all BoF members. Thanks to our strong relationships with international couriers, we successfully handled global distribution, ensuring the deliveries were within the specified launch dates. Our destinations included Australia, India, the USA, and Europe. The magazine received a positive response in the fashion industry, earning glowing endorsements, particularly from the office of world-renowned fashion designer Tom Ford and The New York Times.
"Working with the Jump team has been an evolving journey. They have taken our creative concepts and delivered outstanding publications that have played a significant role in increasing brand awareness and promoting our services to gain new subscribers and followers through our print and digital publications. I never underestimate how far they would go for us, and our ongoing success working together has been remarkable.”