Jump looks a little different lately; we’ve rebranded to highlight a new era of Jump.

Throughout August and September, we’ve been slowly unveiling our rebrand. Over 6 months of hard work and long nights have gone into this project, and it’s something our team is wholeheartedly proud of.

Why rebrand?

While we’ve made a bit of a name for ourselves as sustainable print specialists, we’re repositioning ourselves as the go-to for captivating design, print, marketing (and everything in between).

So, what’s different?

The obvious change is our shiny new logo. We wanted to convey the action of jumping, without looking like a trampoline park (a surprisingly difficult feat!). The raised ‘J’ and shadow allow for plenty of creative animation, allowing us to show off the logo in different ways across web and social platforms.

We’ve created a custom typeface, modifying Gotham into Jump Sans; shortening and raising the capital J to match our logo. Our secondary font, OCR B, is much lighter in weight and has a technical look and feel. Pairing the two creates an interesting contrast in weight and letter height, giving us a perfect tool to accentuate certain words and sentences.

Focusing on a sleek, bold colour palette allows our client work to shine, making it clear where Jump ends and our work begins. A fresh, bright green gives us a tool to highlight our ethos, making it crystal clear when we’re mentioning our commitments to giving back to our planet, community and team.

We created a toolkit of assets to use across all web, social and print collateral. Highlighted text boxes can be animated to add interest on digital platforms, and make important text stand out, while our pill shapes create a home for our service tags, making it easy for our audience to see what they would need to ask for.

Internally, we have redefined our values for clarity amongst the team, and developed a detailed tone of voice guide to help our team during communications.

We’re excited to see where this new era of Jump will take us, and invite you to follow us on social media to stay up to date with our work and our efforts to give back.